The Automotive Brand Contest held by the German Design Council is the only international design competition for automobile brands and honours outstanding product and communication design in the automobile industry. The Hymer VisionVenture concept vehicle impressed the jury with its extraordinary and innovative interior and exterior design. “In terms of design, self-sufficiency and lightweight construction, we have broken new ground with our concept vehicle and have shown what motorhoming might look like in the near future. Receiving the Automotive Brand Award has once again confirmed that we have our finger on the pulse when it comes to our visions,” says Christian Bauer, President of Hymer GmbH & Co. KG.
VanLife concept for motorhoming of the future
3D-printing, infrared-reflective paint, roof and rear patio with BBQ and a pneumatic pop-top roof: developed in collaboration with BASF, Hymer presented the VisionVenture concept vehicle to the public for the first time at Caravan Salon 2019. It combines the pioneering spirit and innovation of Hymer with more than 20 innovative materials from BASF in order to offer a forward-looking response to current and future industry trends. A major source of inspiration for this project was the camper community, who provided new impetus with their creative ideas and DIY conversions.
The distinct front design has created a new motorhome category all of its own, and the resilient and temperature-regulating paintwork in striking dark green is also particularly eye-catching. Together with the designers from Studio SYN, Hymer has come up with a brand new interior design. The seating area next to the generous panoramic window, the tailgate that can be converted into a patio, and the kitchenette that is integrated into a striking stepped structure are just some of the highlights on the “ground floor”. The steps lead up to the roof of the VisionVenture, which is where the “bedroom” and private roof terrace can be found.
About the German Design Council
The Automotive Brand Contest is held by the German Design Council. Established on the initiative of the German Bundestag as a foundation in 1953, it supports the industry in all matters consistently aimed at generating an added brand value through design. The German Design Council is one of the world’s leading centres of excellence for communication and brand management in the field of design. In addition to trade associations and institutions, the exclusive network of foundation members also includes the owners and brand directors of numerous renowned companies.
